Your Shopify store and GPSR: Pay attention when selling to an EU customer
If you are selling to the EU through your Shopify store, you should take into account the obligations of the General Product Safety Regulation (GPSR).
Shopify Direct-to-EU Sales Flow + GPSR §§GL2 §§-9 Loads
When selling directly to the EU through the Shopify platform, you must comply with GPSR's obligations to ensure product safety and risk analysis.
- Risk Analysis: Assess the safety of your products. Identify potential risks and take appropriate measures. GPSR §§GL1 §§ obliges manufacturers to comply with this obligation. - Product Safety: Document that your products comply with EU standards.
Visible information on the product page
For manufacturers outside the EU, GPSR imposes the obligation to assign a Responsible Person (RP) to you. It is important that this information is visible in your Shopify store. §§GL3 §§ Information should be clearly displayed on your product page. This increases consumer confidence and allows you to comply with legal obligations.
§§GL3 §§ How to Add Widget/Section (Liquid)
You can use the Liquid code to add information to your Shopify store.
- Enter the admin panel: Log in to your Shopify admin panel. 2. Themes: Go to "Themes" from the "Online Store" tab. 3. Code Editor: Click the "Actions" button next to your active theme and select the "Edit code" option. 4. Liquid File: Find the appropriate Liquid file for the product page (usually
product-temp.liquid). 5. lateResponsible PersonInformation: Paste the following example code to an appropriate location:
liquid <div class="responsible-person"> <h3>Responsible Person§Information</h3> <p>Name: [Responsible PersonName]</p> <p>Communication: [Responsible PersonInformation]</p> </div>
Number 6: Record your changes and check your store.
Warning / Acceptance Mechanisms During Checkout
During the checkout process, it is important to inform consumers about product safety. You can fulfill your legal obligations by applying the following mechanisms:
- Alert Messages: Display product safety warning messages on the checkout page. This will help consumers make informed purchases. - Accept Mechanism: Add a confirmation box that consumers accept the product safety terms. This will be a legally important step.
Shopify integration for stock tracking and recall
In terms of product safety and consumer health, it's important to properly manage inventory tracking and recall processes. Shopify offers a variety of integrations to facilitate these processes. You can accomplish these integrations by following the following steps:
- Stock Tracking: Check the stock levels of your products regularly. Use Shopify's stock management tools to track the status of your products. - Return Calling Period: In case of product recalls, use email or notification systems to reach your customers quickly.
Four common mistakes
Here are some common mistakes you should be aware of when performing GPSR obligations in your Shopify store:
- Responsible Person§Lack of information: Failure to include information on the product page can lead to legal problems. - **Failure to perform risk analysis: Failure to perform risk analysis before offering your products for sale can cause serious security problems. - Lack of information during the checkout process: Failure to provide sufficient information to consumers can lead to loss of confidence. - Failure to follow stock management: Failure to follow stock levels can cause you to have to recall your products.
How do we help?
We are based in Germany and provide services to Shopify stores selling in the EU. We help you fulfill your GPSR obligations. If you need us, you can reach us via our appraisal request form.
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