Recall Management: What to Do in 72 Hours?
Recall management is a critical process in terms of product safety. If you are also a manufacturer or sell your products in the EU market, you should know that you must notify within 3 working days if dangerous products are detected in accordance with GPSR (General Product Safety Regulation) Article 16§(4). In this article, we will discuss in detail what you should do in the first 72 hours of recall management.
§§GL0 §§(4) Notice burden To whom, when, how
GPSR Article 16(4), determines the notification obligation of the manufacturer or responsible person in case of detection of hazardous products, which includes the following elements:
- To whom: Notification must be made to the relevant market surveillance authority (e.g. BAFA§ in Germany) and also to all channels and consumers where the product is distributed. - When: When a hazardous product is detected, you must notify the situation within 3 working days. The first 72 hours are the most critical part of the recall process. - How: Notification must be made with a written report and must contain detailed information about the hazards, possible effects and measures to be taken.
The first 72-hour timeline (Hour Clock)
The steps to be taken in the first 72 hours of the recall process are critical.
Identification of hazardous products, gathering detailed information about the product, assembling an emergency team.
12-24 Hours: - Notification to the relevant market surveillance authority. - Establishment of the first consumer communication plan.
24-48 Hours:** - Informing consumers via email, SMS and social media.
48-72 Hours: Logistics and warehouse arrangements for operational flow.
Consumer communications: e-mail, SMS, web, social media
Reaching out to consumers is one of the most important parts of the recall process.
- E-mail: One of the most effective ways to reach your target audience directly. You must provide clear information about the product's hazards and recall process. SMS: A quick communication channel for emergencies. You can inform consumers with short and personal messages. Web: You should create a page that explains the product recall process in detail. Social Media: You can make a quick notification using social media platforms to reach a wider audience.
Recall version types
There are different versions of the recall process, which may vary depending on the situation:
- Tip 1: Immediate Stop: Applied in cases where the product needs to be withdrawn from the market urgently. Consumers are advised not to use the product immediately. - Tip 2: Informed: Even if a hazard is not detected in the product, it is used in cases where consumers need to be informed about the product.
Operational flow: warehouse, logistics, customer service
The recall process requires effective management of the operational flow. You must pay attention to the following elements:
- Depo: You must take the necessary steps to safely store recalled products. Logistics: You must make logistical planning to organize product recalls and return processes. Customer Services: You must create a team that can answer questions from consumers.
What's allowed and what's not allowed
In the recall process, the recovery and resale conditions of the products must also be taken into account:
- Permitted: Products can be resold if they are safely reclaimed and repaired. - Not permitted: It is strictly forbidden to resell products that are found to be hazardous.
How do we help?
Based in Germany, we provide you with professional support in your recall processes. We are with you in all recall management, risk analysis and documentation processes. If you need us, you can contact us via our evaluation request form.
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