Amazon GPSR Checklist: Seller Central, ASIN & FBA (2026)
Amazon sellers who offer affected non-food consumer products in EU stores must handle two things: the legal GPSR duties and Amazon's own platform workflow. Amazon's public guidance sends you to Account Health → Regulatory Compliance for affected brands and offers. The exact fields can differ by account, category and store, so this checklist separates what Amazon confirms from what depends on your account.
What GPSR information does Amazon ask sellers to submit?
Amazon names three information groups for affected offers:
- EU Responsible Person details, where Amazon asks for them for your product and supply chain,
- manufacturer contact information, and
- warning and safety PDFs or images, or a confirmation that your product does not need them.
Amazon's fields do not replace the manufacturer's product-safety work. Who acts as the responsible person in the EU depends on the manufacturer and the supply chain. An EU manufacturer or importer may already fill that role. A written mandate with an EU authorised representative is another option, if the legal conditions are met.
Where do I add GPSR information in Amazon Seller Central?
Amazon's public instructions currently describe this workflow:
- Sign in to Seller Central.
- Open Performance → Account Health.
- Select Regulatory Compliance.
- Review the affected brands and offers.
- Complete the Responsible Person, manufacturer and safety-information fields Amazon shows.
- Check the result for every affected offer and every EU store in which you sell.
Seller Central menus and field names can change. Follow the prompts in your own account. Do not assume that another seller's screenshot or template matches yours.
What must an Amazon offer show under the GPSR?
An online offer to EU consumers must show the manufacturer's name or trade name, postal address and electronic address. If the manufacturer is outside the EU, the offer must also show the name, postal address and electronic address of the responsible person in the EU. The offer must identify the product with a picture, its type and one more identifier. It must also show any warnings or safety information in a language consumers can easily understand.
Our guide to the required information in online offers explains each item in detail.
Which record supports each Seller Central field?
| Seller Central item | Source record you should control | Check before submission |
|---|---|---|
| EU Responsible Person | Your check of who is the responsible person in the EU and, where applicable, a valid written mandate | Name, postal address and electronic address match the mandate and label |
| Manufacturer contact | Legal manufacturer record and technical file | Legal name and contact details match the product and packaging |
| Warning or safety material | Product risk analysis, instructions and label artwork | The file belongs to the exact product and uses the required consumer language |
| ASIN or SKU mapping | Product identifier, model and document-version register | Each offer points to the correct product record rather than a similar item |
| EU-store status | Submission log for each Amazon EU store | Every affected store and offer has been checked after upload |
This mapping matters because an ASIN is an Amazon catalogue number, not a GPSR technical record. Keep a separate product register. In it, link each affected ASIN or SKU to the product model, batch or serial number, manufacturer, EU responsible person, risk analysis, technical-file version, label and warnings.
Can Amazon GPSR information be uploaded for many SKUs at once?
Do not assume that one CSV workflow works for every Amazon account or category. Start with the affected offers under Regulatory Compliance. Use the bulk tool or template Amazon shows in that account. If you see no bulk option, follow the workflow for each offer. After any bulk action, check every affected ASIN or SKU and every EU store separately.
What should I do if Amazon rejects the GPSR submission?
Start with the rejection reason. Do not resubmit the same document unchanged. Compare the rejected field with the correct manufacturer, mandate, product identifier and safety record. Fix the mismatch, then resubmit through the route shown in Account Health. Our Amazon GPSR rejected-listing correction guide covers the common failure patterns.
Does FBA change the GPSR checklist?
No. FBA does not remove the GPSR duties of the manufacturer or other economic operators. Before you send inventory, check three things. The product, its packaging or an accompanying document carries the required traceability and contact details. Amazon's online fields refer to the same product. And your current technical records support the warnings and claims in that offer.
Frequently asked questions about Amazon GPSR
Where do I add GPSR information in Amazon Seller Central?
Amazon's public guidance sends sellers to Account Health and then Regulatory Compliance for affected brands and offers. Fill in the fields your account shows there. Then check every affected offer.
What GPSR information does Amazon ask sellers to submit?
Amazon asks for EU Responsible Person details, manufacturer contact information, and warning or safety PDFs or images. If your product needs no such material, you confirm that instead.
Does every Amazon account use the same GPSR bulk-upload method?
No. Use the compliance tool or template that your own Seller Central account shows. After you submit, check every affected offer and every EU store.
Does appointing an EU Responsible Person remove the manufacturer's duties?
No. The manufacturer stays responsible for the risk analysis, technical documentation, traceability, labelling and any warnings the product needs.
When can Grüner Baum help with an Amazon mandate?
Grüner Baum GmbH's Amazon GPSR Responsible Person service is for product portfolios where a written authorised-representative mandate is the right way to provide the responsible person in the EU. Grüner Baum is based in Germany and registered in the Amazon Solution Provider Network (SPN). SPN registration does not mean that Amazon approves a product, document or listing. Amazon makes its own review and listing decisions.
Official sources
| Topic | Legal basis | Official text |
|---|---|---|
| Who can be the responsible person in the EU, and the written mandate of an authorised representative | GPSR (Regulation (EU) 2023/988), Article 16(1) and Article 10; Regulation (EU) 2019/1020, Article 4(2) and (3) | Regulation (EU) 2023/988 — current GPSR text on EUR-Lex; Regulation (EU) 2019/1020 — consolidated text |
| Information an online offer must show; manufacturer duties stay with the manufacturer | GPSR, Article 19 (online offers) and Article 9 (manufacturer duties) | Regulation (EU) 2023/988 — current GPSR text on EUR-Lex |
| Traceability and contact details on the product, packaging or accompanying document | GPSR, Article 9(5) to (7) and Article 16(3) | Regulation (EU) 2023/988 — current GPSR text on EUR-Lex |
| Seller Central workflow: Account Health and Regulatory Compliance | Amazon platform guidance (not law) | Amazon Seller Central — GPSR compliance through Account Health |
| Amazon's approach to product safety in Europe | Amazon platform guidance (not law) | Amazon — product safety and GPSR in Europe |
| How the Commission reads the GPSR in practice | European Commission guidelines | European Commission guidelines on applying the GPSR |
This checklist is general information, not legal advice; the rules for your product depend on its category and your role in the supply chain.
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